Marketing Places

Marketing Places
Philip Kotler

Johny K. Johansson, “Determinants and Effectsofthe Use of 'Made In' Labels,” International Marketing Review(UK) 6,no. 1 (1989), pp. 4758. 14.See WarrenJ. Bilkey andErik Nes, “CountryofOrigin Effects on ProductEvaluations,” Journal of ...

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