Consumer Behavior

Consumer Behavior
Roger D. Blackwell

... 237-247; Ra- jeev Batra and Pamela Miles Homer, "The Situational Impact of Brand Image Beliefs," Journal of Consumer Psychology, 14 (2004), 318-330; C. J. Cobb- Walgren, C. A. Ruble, and N. Donthu, "Brand Equity, Brand Preference, ...

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