Consumer Behavior
Roger D. Blackwell
... 237-247; Ra- jeev Batra and Pamela Miles Homer, "The Situational Impact of
Brand Image Beliefs," Journal of Consumer Psychology, 14 (2004), 318-330;
C. J. Cobb- Walgren, C. A. Ruble, and N. Donthu, "Brand Equity, Brand
Preference, ...