Marketing, an Integrated Approach
Carl D. McDaniel
6. Ibid., p. 7. Ibid., pp. 191-192. These examples are taken from Vance Packard,
The Hidden Persuaders (New York: Pocket Books, 1975). Joe Kent Kerby,
Consumer Behavior- Conceptual Foundations (New York: Dun-Donnelley, I975),
p. 77.