Brand Champions: How Superheroes bring Brands to Life
I. Buckingham
... Vermilion Cummings, JonathanandRichardGroom(2008),BrandingInsideOut: ThePret a MangerStory, Capstone Gresh, LoisH. and Weinberg,R. (2004),The Science of Supervillains, John Wiley & Sons Ind, Nicholas(2007), Living the Brand, ...