The Service-dominant Logic of Marketing: Dialog, Debate, and ...
Robert F. Lusch
—Robert F. Lusch To Jean and Marty, thank you. —Stephen L. Vargo First published 2006 by M.E. Sharpe Published 2015 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX144RN 711 Third Avenue, New York, NY 10017, USA ...