Reconstructing Fame: Sport, Race, and Evolving Reputations
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See Darren Rovell, “Be Like Mike,” Authors Review Online, 2005 http://www. authoreview.com/ authors/Rovell.obd.htm (24 July 2007). Rovell reports that Gatorade televised its first “Be Like Mike” commercial on 24 July 1991. See also Darren ...