The Multinational Mission: Balancing Local Demands and ...
C.K. Prahalad
Balancing Local Demands and Global Vision C.K. Prahalad, Yves L. Doz. 3. For a more detailed discussion, see C. K. Prahalad and Yves Doz, "An Approach to Strategic Control in MNCs," Sloan Management Review, 22, No. 4, Summer 1981 .