The Branding of the American Mind: How Universities Capture, ...

The Branding of the American Mind: How Universities Capture, ...
Jacob H. Rooksby

Darren Rovell, “A&M, Family Covet 'Johnny Football,'” ESPN, November 11, 2012 , http://espn.go.com/college-football/story/_/id/8619087 /johnny-manziel-family- trademark-johnny-football/. 154. Rick Reilly, “Selling Johnny Football,” ESPN, ...

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