Routledge Handbook of Political Marketing
Jennifer Lees-Marshment
Jennifer Lees-Marshment. Routledge, 96–112. Kohli,A.K. and Jaworski, B.J. ( 1990) 'Market orientation: the construct, research propositions, and managerial implications', Journalof Marketing 54,2: 1–18. Kotzaivazoglou, I. and Zotos,Y. ( 2010) ...