Proceedings of the 1999 Academy of Marketing Science (AMS) ...
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In Attitude Structure and Function. Eds. Anthony R. Pratkanis, Steven J. Breckler, and Anthony G. Greenwald. Hillsdale, NJ: Lawrence Erlbaum Associates, 429- 440. Greenwald, Anthony G. and Steven J. Breckler. 1986. “To Whom is the Self ...