New Service Development: Creating Memorable Experiences
James Fitzsimmons
... Robert Johnston Larry J. Menor Richard Metiers Karen Napoleon Richard W. Oliver Madeleine E. Pullman AledaV.Roth Roland T. Rust Roger W. Schmenner Michael Shulver Kingshuk K. Sinha William L. Smith David A. Tansik Mirjana VajicĀ ...