Extreme Trust: Turning Proactive Honesty and Flawless ...
Don Peppers
Jan Zimmerman and Deborah Ng, Social Media Marketing All-in-One for Dummies (For Dummies, 2015). Paul Gillin, The New Influencers: A Marketer's Guide to the New Social Media (Quill Driver Books, 2007), p. 14: “transparency is key to ...