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Centennial Brand Book: Famous Brands and Biographies of the ...
Richard GoffThe origin of cattle brands, the development of symbols, how brands were registered and the history of the owners.
How Brands Become Icons: The Principles of Cultural Branding
Douglas B. Holt“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a ...
Cattle Brands Poster
Jane PattieAccompanying poster for Cattle Brands book. Over 1100 brands illustrated. Two-sided with legend on the back.
Brands: Meaning and Value in Media Culture
Adam ArvidssonBrands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Brands of Faith: Marketing Religion in a Commercial Age
Mara EinsteinBrands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious ...
Brands, Information, and Loyalty
Bharat N. AnandWe empirically examine the role of brands as aggregators of information.
Brands and Branding
Stephen BrownHere are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and ...
Masters of Enterprise
H.W. BrandsFull of surprising insights, written with H. W. Brands's trademark flair, the stories in Masters of Enterprise are must reading for all students of American business history.
Creating Passion Brands: How to Build Emotional Brand ...
Helen EdwardsThis book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike.
Brands and Their Companies
Cengage GaleThis source lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors, offering complete coverage of 365,000 U.S. consumer brands; 80,000 manufacturers, importers or ...
Brand Shift: The Future of Brands and Marketing
David Houle"A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead"--Page 4 of cover.
Brand Sense: How to Build Powerful Brands Through Touch, ...
Martin Lindstrom"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling . . . should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it!
What's in a Name?: Advertising and the Concept of Brands
David M JonesJ. Hugh Davidson, “Why Most New Consumer Brands Fail,” Harvard Business Review (March–April 1976): 117–122. 14. Peter Carter and Roz Hatt, “How Far Does Advertising Protect the Brand Franchise?” Admap (May 1983): 261–280. 15 .
Building Strong Brands
David A. AakerNow, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
Trade Marks and Brands: An Interdisciplinary Critique
More editionsWhat should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography.
How Advertising Works: The Role of Research
PreviewThe Role of Research John Philip Jones. benefits: (a) Successful brands can generally command a premium price and are less driven by the need for money- off promotions, (b) Because they often sell a large volume, successful brands benefit ...
Brands: The Logos of the Global Economy
Celia LuryThis book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market ...
The Man Who Saved the Union: Ulysses Grant in War and Peace
H.W. BrandsFrom New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical ...
Robert's Rules of Innovation: A 10-Step Program for ...
Robert F. BrandsFrom a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best ...
The Reckless Decade: America in the 1890s
H.W. BrandsIn The Reckless Decade, H. W. Brands demonstrates how we can learn about the contradictions that lie at the heart of America today by looking at them through the lens of the 1890s.
Behind Powerful Brands: From Strategy to Campaign
John Philip JonesBehind Powerful Brands-From strategy to Campaign addresses the perennial concern of marketing and advertising professionals-how to create advertising that makes the cash registers ring!It contains insights on*How to create advertising that ...
Andrew Jackson: His Life and Times
H.W. BrandsThis is a thrilling portrait, in full, of the president who defined American democracy.
What America Owes the World: The Struggle for the Soul of ...
H. W. BrandsThis book, first published in 1998, is an intellectual and moral history of US foreign policy.
The Use of Force After the Cold War
H. W. BrandsIn this volume eleven leading scholars apply their particular expertise to understanding what (if anything) has changed and what has not, why the patterns are as they are, and just what the future might bring.
Salmonella
Danielle A. BrandsDiscusses the salmonella bacterium and the disease it can cause, its diagnosis, treatment, and more.
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