Fables, Fashions, and Facts About Advertising: A Study of 28 ...

Fables, Fashions, and Facts About Advertising: A Study of 28 ...
John Philip Jones

John Philip Jones was born in Wales and graduated in economics from Cambridge University (B.A. with Honors; M.A.). From 1953 to 1980, he worked in the advertising agency field. This experience included twenty-five years with J. Walter ...

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