Strategic Marketing Problems: Cases and Comments
Roger A. Kerin
8 quick-service restaurant industry, 341 recruitment study, 138 semiconductor industry, 525 tire industry, 420 watchmaking industry, 534 Jaworski, B., 523 Jeni, Diane, 393, 403-6 Jenster, PerV., 523 johri, Rajive, 270 Joint ventures, 8-9, 107, ...