Priceless: Turning Ordinary Products Into Extraordinary ...
Diana LaSalle
Beginnings 1. Morris B. Holbrook and Elizabeth C. Hirschman, "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun." Journal of Consumer Research 9 (1982): 132-140. 2. Joseph B. Pine II and James H. GilmoreĀ ...