The Routledge Companion to Arts Marketing
Daragh O'Reilly
Further reading Gallarza, Martina G., Irene Gil-Saura, and Morris B. Holbrook (
2011), “The Value ofValue: Further Excursions on the Meaning and Role of
CustomerValue,”Journal ofConsumer Behaviour, 10 (4), 179–191. Holbrook,
Morris B.