Political Marketing: Strategic 'Campaign Culture'
Kostas Gouliamos
Cwalina, W., and Falkowski, A. 2005. Marketing ... Gdan ́sk, Poland: GWP. Cwalina, W., Falkowski, A. and Kaid, L.L. 2000. ... Keller, K.L. 2001. Building customer-based brand equity: A blueprint for 154 Wojciech Cwalina and Andrzej Falkowski.