A Word from Our Sponsor: Admen, Advertising, and the Golden ...
Cynthia B. Meyers
For more on William Benton's role in radio, see my earlier article, Cynthia B. Meyers, ''From Radio Ad Man to Radio Reformer: Senator ... 1938, Box 8, Benton & Bowles Files; letter from William Benton to Elma Benton, 24 May 1932, Benton ...