Journal of China Marketing Volume 6 (1): Volume 6 (1)
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Zhao, Xin and Russell Belk (2008a) Advertising Consumer Culture in 1930s'
Shanghai: Globalization and Localization in Yue Fen Pai. Journal of Advertising,
37, Summer, 45-56. Zhao, Xin and Russell Belk (2008b). Politicizing Consumer ...