Defensive Strategy – Apple’s Overlooked Key to Success
Sharam Sadeghi
33 [95] Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud, 2012, Marketing Strategy & Competitive Positioning, 5th Edition, p.283, FT Prentice Hall [96] Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud, 2012, Marketing Strategy ...