Political Marketing in the United States
Jennifer Lees-Marshment
Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove. Khermouch, G. ( 1993, May 17). All Snapple needs is love—and a dash of cleverness. Brandweek , 44–46. Lees-Marshment,J. (2001). Political marketing and British political parties.