Proceedings of the 1986 Academy of Marketing Science (AMS) ...
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Naresh K. Malhotra. [1] [2] [3] [l]] [5], [7] [8] [9] [10] [15] [16] [17] [18] [19] [20] [21] [ 22] [23] [21]] [25] [26] ... 394 - - - - - "Of Cats and Cat Food" Forbes; Dec 5, 1983; pp. 52 William J. Stevenson, Production/Operations Management Richard D. Irwin, ...