Handbook of Developments in Consumer Behaviour
Preview
Foxall, G.R. (1999), 'The substitutability of brands', Managerial and Decision
Economics, 20, 241–57. Foxall, G.R. (2004), Context and Cognition: Interpreting
Complex Behaviour, Reno, NV: Context Press. Foxall, G.R. (2005),
Understanding ...