Coughing and Clapping: Investigating Audience Experience
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Daragh. O''Reilly,. Gretchen. Larsen. and. Krzysztof. Kubacki. In this chapter, we review issues relating to the marketing of live music and suggest a way of thinking about it which emphasizes the contributory role of audiences/fans/ consumers, as well as live music''s symbolic or cultural aspects. The marketing of live music is an intensely practical exercise for the promoter. However, rather than providing an event management, project management or other mainly operational perspective ...