Digital Marketing: Integrating Strategy and Tactics with ...
Ira Kaufman
C//4/27A/C / 2 | Tom French, Laura LaBerge, and Paul Magill, “We're all Marketers Now,” McKinsey Quarterly, July 2011, accessed December 8th, 2013, http://www.mckinsey.com/insights/marketing sales/were all marketers now. * John Kotter ...