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Centennial Brand Book: Famous Brands and Biographies of the ...
Richard GoffThe origin of cattle brands, the development of symbols, how brands were registered and the history of the owners.
How Brands Become Icons: The Principles of Cultural Branding
Douglas B. Holt“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a ...
Cattle Brands Poster
Jane PattieAccompanying poster for Cattle Brands book. Over 1100 brands illustrated. Two-sided with legend on the back.
Brands: Meaning and Value in Media Culture
Adam ArvidssonBrands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Making the Unipolar Moment: U.S. Foreign Policy and the Rise ...
Hal BrandsSvetlana Savranskaya, “Gorbachev and the Third World,” in The End of the Cold War and the Third World: New Perspectives on Regional Conflict, edited by Artemy Kalinovsky and Sergey Radchenko (New York: Routledge, 2011), 29–30. 190 ...
Brands of Faith: Marketing Religion in a Commercial Age
Mara EinsteinBrands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious ...
Brands, Information, and Loyalty
Bharat N. AnandWe empirically examine the role of brands as aggregators of information.
Brands and Branding
Stephen BrownHere are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and ...
Culture @ the Cutting Edge: Tracking Caribbean Popular Music
Curwen Best... Microphones (Milwaukee: Hal Leonard, 1998); Andrew Schlesinger, Signal Processors (Milwaukee: Hal Leonard, 1998); David Trubitt, Concert Sound: Tours , Techniques and Technology (Milwaukee: Hal Leonard, 1993); David Trubitt, ed.
Hal Higdon's Half Marathon Training:
Higdon, HalHal Higdon’s Half Marathon Training offers prescriptive programming for all levels of runners.
Hal Higdon's Half Marathon Training:
Higdon, HalHal Higdon’s Half Marathon Training offers prescriptive programming for all levels of runners.
Masters of Enterprise
H.W. BrandsFull of surprising insights, written with H. W. Brands's trademark flair, the stories in Masters of Enterprise are must reading for all students of American business history.
Creating Passion Brands: How to Build Emotional Brand ...
Helen EdwardsThis book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike.
PC.
More editionsOperating. Systems. Operational Choice. Hal Glatzer #i, 50 CP/M Arrives, Jim Edlin #3, 43 Bab) Blue, Lawrence |. Magid #3, 48 PC-DOS Wins One. Hal Glatzer #3, 54 Going FORTH. Eric Raymond #3, 133 ...
Three Months In The Southern States: The 1863 War Diary Of ...
Colonel Arthur James Lyon FremantleColonel Arthur James Lyon Fremantle. {180} Map by Hal Jespersen, www.posix. com/CW {181} Map by Hal Jespersen, www.posix.com/CW {182} Map by Hal Jespersen, www.posix.com/CW {183} Map by Hal Jespersen, www.posix.com/ CW ...
The Peep Diaries: How We're Learning to Love Watching ...
Hal NiedzvieckiHal Niedzviecki is the founder of Broken Pencil magazine and has published numerous works of social commentary and fiction, including Hello I’m Special: How Individuality Became the New Conformity and Look Down, This Is Where It Must Have ...
Brands and Their Companies
Cengage GaleThis source lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors, offering complete coverage of 365,000 U.S. consumer brands; 80,000 manufacturers, importers or ...
Brand Shift: The Future of Brands and Marketing
David Houle"A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead"--Page 4 of cover.
Brand Sense: How to Build Powerful Brands Through Touch, ...
Martin Lindstrom"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling . . . should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it!
Hal Higdon's How to Train: The Best Programs, Workouts, And ...
Hal HigdonDescribes twenty-four training programs designed for different sports, types of people, and goals
What's in a Name?: Advertising and the Concept of Brands
David M JonesJ. Hugh Davidson, “Why Most New Consumer Brands Fail,” Harvard Business Review (March–April 1976): 117–122. 14. Peter Carter and Roz Hatt, “How Far Does Advertising Protect the Brand Franchise?” Admap (May 1983): 261–280. 15 .
Building Strong Brands
David A. AakerNow, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
Trade Marks and Brands: An Interdisciplinary Critique
More editionsWhat should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography.
The Union Vs. Dr. Mudd
Hal HigdonSo, did Dr. Mudd merely answer the call of duty when an injured man appeared on his doorstep, or was he a wily co-conspirator who avoided the death penalty? Hal Higdon takes an objective stance and allows the reader to decide.
How Advertising Works: The Role of Research
PreviewThe Role of Research John Philip Jones. benefits: (a) Successful brands can generally command a premium price and are less driven by the need for money- off promotions, (b) Because they often sell a large volume, successful brands benefit ...
Brands: The Logos of the Global Economy
Celia LuryThis book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market ...
The Man Who Saved the Union: Ulysses Grant in War and Peace
H.W. BrandsFrom New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general and two-term president who saved the Union twice, on the battlefield and in the White House, holding the country together at two critical ...
Robert's Rules of Innovation: A 10-Step Program for ...
Robert F. BrandsFrom a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best ...
Letters to Aaron-The Hal Luebbert Story: ''America'' and Its ...
Hal von LuebbertWhen the news media contacted the IRS, the U.S. Gestapo cited the Privacy Act, and refused comment.” Here's another: “The IRS claimed Donald McGrath owed $39.65, refusing to say why (remember my original argument with them?)
Hal Higdon's Smart Running: Expert Advice On Training, ...
Hal HigdonPresents questions and answers from the "Ask the Experts" column on America Online, with tips on equipment, technique, training, racing, and health and fitness
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