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The Brand Bubble: The Looming Crisis in Brand Value and How ...

The Brand Bubble: The Looming Crisis in Brand Value and How ...

John Gerzema

In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is ...
The Brand Flip: Why customers now run companies and how to ...

The Brand Flip: Why customers now run companies and how to ...

Marty Neumeier

At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
The National union catalog, pre-1956 imprints: a cumulative ...

The National union catalog, pre-1956 imprints: a cumulative ...

Library of Congress

Illa W83Î Brand, Robert General Bone's Influenae on the defeat of Saratoga xxr, 137 p. Hieeli - Daly, of Ire ... ЭВ7 19 16467 Brand, Robert Franklin, 1904- Genealogy of the Canadian and American descendants of John Brand (1757- 1841) and ...
Observations on Popular Antiquities: Chiefly Illustrating ...

Observations on Popular Antiquities: Chiefly Illustrating ...

John Brand

Chiefly Illustrating the Origin of Our Vulgar Customs, Ceremonies and Superstitions John Brand, Henry Ellis. And franckencense herein they pricke, for greater holynesse: This burneth night and day as signe of Christ that conquerde hell, Also ...
Brand Bible: The Complete Guide to Building, Designing, and ...

Brand Bible: The Complete Guide to Building, Designing, and ...

Debbie Millman

Brand Bible is a comprehensive resource on brand design fundamentals.
Brand Royalty: How the World's Top 100 Brands Thrive & Survive

Brand Royalty: How the World's Top 100 Brands Thrive & Survive

Matt Haig

Brand Royalty is more than simply the most comprehensive collection of brand success stories ever.
The Brand Gap, Revised Edition

The Brand Gap, Revised Edition

Marty Neumeier

Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
Brand Champions: How Superheroes bring Brands to Life

Brand Champions: How Superheroes bring Brands to Life

I. Buckingham

... Vermilion Cummings, JonathanandRichardGroom(2008),BrandingInsideOut: ThePret a MangerStory, Capstone Gresh, LoisH. and Weinberg,R. (2004),The Science of Supervillains, John Wiley & Sons Ind, Nicholas(2007), Living the Brand, ...
Gabriel West: Still the One

Gabriel West: Still the One

Fiona Brand

Fiona Brand. Gabriel West: Still the One FIONA BRAND Books by Fiona Brand Silhouette Intimate Moments Cullen's Bride #914. Gabriel West: Still the One FIONA BRAND.
Consumer Behavior

Consumer Behavior

Wayne D. Hoyer

C. Whan Park, Deborah J. MacInnis, Joseph Priester, Andreas Eisingerich, and Dawn Iacobucci, “Brand Attachment and Strong Positive Brand Attitudes: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of ...
The Bells of San Carlos and Other Stories

The Bells of San Carlos and Other Stories

Max Brand

This volume of Max Brand?s short fiction is chock full of the fast paced, deftly plotted stories that made Brand famous.
Outlaw's Pursuit: A Western Duo

Outlaw's Pursuit: A Western Duo

Max Brand

“Brand practices his art to something like perfection.” —The New York Times “Max Brand is the Shakespeare of the Western range.” —Kirkus Reviews In “Dust Storm,” Bob Lindsay is stuck in his shack in the Powder Mountains ...
Iron Dust: A Western Story

Iron Dust: A Western Story

Max Brand

“Brand practices his art to something like perfection.” —The New York Times “Max Brand is the Shakespeare of the Western range.” —Kirkus Reviews After Andrew Lanning's father dies, his Uncle Jasper takes him under his wing and ...
Directory of living alumni, 1868-1938

Directory of living alumni, 1868-1938

Cornell University

Branche, Mrs Earl Charles (Maynard, Marion Hull) 28-32 BS 151 Park Av, Lowville Brand, Albert Rich 29-31 Sp Agr 9 ... G 9 East Av Ithaca Brand, Robert Franklin 23-26 28 29 31 32 AB 26 AM 31 PhD Cazenovia Seminary Cazenovia Brand, ...
Directory of living alumni, 1868-1938

Directory of living alumni, 1868-1938

Cornell University

Branche, Mrs Earl Charles (Maynard, Marion Hull) 28-32 BS 151 Park Av, Lowville Brand, Albert Rich 29-31 Sp Agr 9 ... G 9 East Av Ithaca Brand, Robert Franklin 23-26 28 29 31 32 AB 26 AM 31 PhD Cazenovia Seminary Cazenovia Brand, ...
Brand Journalism

Brand Journalism

Andy Bull

Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the ...
Clash of Titans: Atlas Shrugged, John Galt & Jesus Christ

Clash of Titans: Atlas Shrugged, John Galt & Jesus Christ

Chad Brand

Read Atlas Shrugged and this book together to understand the issues and check your premises About the Authors: Chad Brand is Professor of Christian Theology at the Southern Baptist Theological Seminary and is Associate Dean for Biblical and ...
Local Records

Local Records

John Sykes

George Walker, 31 ; earl Grey, 33, 85 ; admiral Roddam, 34 ; lord Dela- val,35; Dorothy Turubull, 37; John Chisholm, ... Brand, Rev. John, 29. Brandling, esq., Charles John, 169, 194. Keelmen, impressed, 14; riot, 89; strike work, 154, 155; trial, ...
The Total Package: Own Your Profitable Personal Brand

The Total Package: Own Your Profitable Personal Brand

Juliann Stitick

Personal Brand & Image Expert JuliAnn Stitick is a 'cut to the chase' kind of woman who doesn't like to waste time, so in this book, she has made it simple and clear how to up-level your personal brand.
Achieve Brand Integrity!: Ten Truths You Must Know to ...

Achieve Brand Integrity!: Ten Truths You Must Know to ...

Gregg Lederman

Brad Smart and Geoff Smart, Topgrading: How to Hire, Coach, and Keep A Players (Pritchett, 2005). Notes Truth 8: Gaining Buy-in Is the Only Way to Execute a Brand Strategy Achieve Brand Page Integrity 148 “A 1999 Fortune article .
Consumer Behavior

Consumer Behavior

Roger D. Blackwell

... 237-247; Ra- jeev Batra and Pamela Miles Homer, "The Situational Impact of Brand Image Beliefs," Journal of Consumer Psychology, 14 (2004), 318-330; C. J. Cobb- Walgren, C. A. Ruble, and N. Donthu, "Brand Equity, Brand Preference, ...
Power Brands: Measuring, Making, and Managing Brand Success

Power Brands: Measuring, Making, and Managing Brand Success

Jesko Perrey

"What distinguishes a brand-name product from no-name competitors?
Awaiting the City

Awaiting the City

Chaf Brand

Awaiting the City: Poverty, Ecology, and Morality in Today's Political Economy © 2012 by Chad Brand and Tom Pratt This book is adapted from Part 3 of Seeking the City by Chad Brand and Tom Pratt. Kregel Digital Editions is an imprint of ...
Local records; or, Historical register of remarkable events, ...

Local records; or, Historical register of remarkable events, ...

John Sykes

John Sykes. 1 806, ( Sept. 11.) —Died in London, the Rev. John Brand, M. A. rector of the united parishes of St. Mary Hill, and St. ... He was born at Newcastle, in 1743. ... Mr. Baillie had been 14 years minister of Sallyport chapel in Newcastle.